Musicians Corner Event Marketing

2024, 2025 / BRAND DEVELOPMENT / MARKETING / GRAPHIC DESIGN

I elevated the visual identity for Musicians Corners’ spring and fall five-week concert series, helping refresh the look and feel of the 16 year-old free event and grow its audience across every platform.

I created social graphics, artist lineups, weekly emails, and paid ad creative. Social strategy. This consistent, design-driven approach led to strong year-over-year growth:

• Instagram up 24% (Q42023 vs. Q32025)

• Email list up 39% (Q42023 vs. Q32025)

I also redesigned much of the on-site experience each season, including gate banners, bar signage, kids’ area signage and more. On the advertising side, I created billboards, social ads, and print ads for outlets including Nashville Scene, Nfocus, Nashville Parent, The Tennessean, Tennessee Tribune, Social Indoor, and The Nashvillian.

Along the way, I managed sponsorship deliverables, worked with our seasonal poster illustrator to create key art, and coordinated interns to help set up, and capture live content during events.

Overall, I helped modernize the visual brand, strengthen the event’s identity, and grow Musicians Corner’s reach in a real, measurable way.

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Event photography by @vonrphoto. Musicians Corner is a program of Centennial Park Conservancy.