GOVCON 2021

BRAND IDENTITY

After a year’s hiatus, The Governor’s Conference returned in 2021. I designed the logo and brand identity for the conference.

The logo featured prominent Tennessee landmarks across the state, as viewed looking east from the Mississippi River on the state’s western border. We see the drastic change in the state’s elevation, beginning with the low-lying river in the foreground and rising up to the Great Smoky Mountains in the distance.

Featured in the illustration is a Reelfoot Lake cypress tree, rich West Tennessee farmlands, the Memphis Pyramid, Nashville’s iconic ‘Batman Building’, the waterfalls of the Cumberland Plateau, the Chattanooga Aquarium, Knoxville’s Sunsphere and the Great Smoky Mountains. A WIFI tower was included in the distance, to represent Tennessee’s commitment to expanding broadband access in rural areas.