I acted as the lead designer for the G/O digital Corporate website redesign in 2016. As part of a team of developers, SEO experts and content strategists, I redesigned G/O’s website with a focus on brand messaging, user conversion, and mobile usability.
The website included a lead-generating, marketing education blog with robust search and filtering, allowing users to browse content by Industry, type of content (webinars, white papers, case studies, etc.), and solution. I created an attractive, user-friendly interface for the blog to maximize conversions and increase engagement for visitors. A focus on mobile usability ensured that the unique layout of the blog would adapt to each device size.
The Principal Charity Classic
G/O Digital was approached by Principal to create a new website for The Principal Charity Classic, their annual golf tournament in Des Moines Iowa.
Having just been through an extensive rebrand, Principal wanted to incorporate their new look into the site, while also creating something unique to stand apart from the corporate website.
With this in mind, I paired their existing branding elements with a clean and simple content structure that could be used seamlessly across the site. This approach ensured that any new content the client needed to add in the future could be done so seamlessly and with little interruption to the integrity of the site.
The site was built with Wordpress CMS.
Vial Fotheringham Law
I completed this website redesign for the Vial Fotheringham Law Firm for G/O Digital in 2015.
Vial Fotheringham wanted a unique, modern website which would allow them to stand out from their competitors. Their main requests were to display their love of the outdoors, and to incorporate an event calendar which would clearly display their events and training sessions across their 7 branches.
I incorporated Vial Fotheringham's brand colors and requested imagery into a clean, user-friendly layout. One of my main goals with this site was to create templates that would be scaleable and allow the site to grow without experiencing a loss in cohesion or usability from the front end or back end. I achieved this by examining Vial Fotheringham's content and wireframing several levels of pages to fit that content.
In 2015, I redesigned printmafia.net to increase usability, drive more sales, and bring more of Print Mafia's personality into the site.
Brick & Basil
Brick & Basil is a fast casual Italian restaurant concept.
In early 2013, I was tasked with branding this new fast casual concept, and presented the name "Brick & Basil". The name was chosen by the developers among a handful of other presented options, and I began working on the visual identity of the brand.
My goal was to achieve a modern, rustic feel while also maintaining a light freshness. I developed a brand that would stand out and be unique in a market saturated with chain restaurants. I also wanted to make the brand appealing to the large amount of young college students in the area.
A redesign for a construction company website. I presented a clean design with a healthy amount of white space which would allow A.R. Mays' portfolio of projects to shine.
Montessori School of Mauldin
The Montessori School of Mauldin wanted their website to showcase their quality and unique approach to education, and in turn, drive admissions. In order to meet these requirements, my approach was to create a unique, expertly-executed layout with a focus on getting users to schedule tours of the facility.
With Wildlife World, I wanted to incorporate exciting imagery and typography into the site. My main goal was to engage the audience with a dynamic look that would encourage them to explore the site for as long as possible.
Pagoda is a fast-casual restaurant concept serving Pan-Asian cuisine.
In early 2013, I was tasked with branding this new fast casual concept, and presented the name "Pagoda". I chose this name due to the fact that the Pagoda structure can be found in many cultures across Asia - which was appealing for a restaurant serving cuisine also inspired by several different cultures and countries.
The name was chosen by the developers among a handful of other presented options, and I began working on the visual identity of the brand.
For the logo, I found inspiration in East-Asian stamps and seals, traditionally used by artists to sign their work. I took a similar approach for the Pagoda logo, drawing out the letterforms by hand and containing them within an organic shape to mimic the seals I had found in several Japanese Ukiyo-e prints.
I expanded upon the visual identity of Pagoda by choosing unique fonts for advertisements and menus, and also incorporating brush strokes and paper-like textures.
Temple, TX CVB
Temple, Texas’ Convention & VIsitor’s Bureau wanted a new website to showcase and help grow their city. Their primary goals were to highlight sports and meeting facilities, family attractions and museums, as well as showcasing the proximity of Temple to other nearby cities such as Austin and Houston.
With these requirements in mind, I designed a homepage that caters directly to the user’s needs. Visitors can choose to “Take a Trip”, “Go to the Game”, and “Have a Meeting”. Each choice takes the user to a directory of available facilities and attractions in the city.
Also featured on the homepage is a proximity map, showing the distance of Temple, TX to other nearby metropolitan areas.
The Homebuyer Class
9 Health Fairs
Matt & Mallory
For the Matt & Mallory project, I designed and screenprinted Save the Dates and Wedding Invitations, as well as designed a one page website.
I created illustrations of the wedding venue to incorporate into the site as SVGs, and created a google map custom theme to display lodging options. Guests could also view gift registries and RSVP to the wedding.
These logo concepts were created to serve as the identity for a proposed public space in downtown Bowling Green, KY. The public space in question was a pedestrian street along the ground floor of a new commercial building with retail space for shops, restaurants and other entertainment.
I proposed the name "The Row", opting for simplicity. People often shorten the names of public places when referencing them in casual conversation, so I removed this step by choosing something short and simple.
Each concept references the facade of the new commercial building that lined the row. My initial concepts proved to be too busy and did not align with casual nature of the space. It seemed too formal for the public space, which is geared towards family-friendly entertainment.
The final concept I chose to present feels balanced and cohesive, with a single line weight, and matches the simplicity of the name.