work experience
design & content manager | centennial park conservancy | november 2024 - present
MAIN SKILLS: PRINT DESIGN • SOCIAL MEDIA • BRAND DEVELOPMENT • ART DIRECTION
Lead design and content strategy for the nonprofit supporting Nashville’s Centennial Park and the Parthenon, strengthening brand identity across all programs, including Nashville Earth Day and Musicians Corner.
Developed multi-channel creative including print, digital, billboards, event signage, and exhibition materials to drive community engagement and donor support.
Increased social media following by 15% in one year through consistent storytelling, design-driven campaigns, and platform-specific strategy.
SENIOR art director | CIVITAS AGENCY | AUGUST 2022 - AUGUST 2023
MAIN SKILLS: ART DIRECTION • WEB DESIGN • BRAND DEVELOPMENT • MOTION GRAPHICS
Directed integrated branding and marketing campaigns for governments, nonprofits, and cultural institutions, including the Nashville Chamber of Commerce.
Led creation of award-winning websites and platforms, including GallatinGetsIt.com.
Produced and directed campaign videos and PSAs, guiding production from script to final edit to drive awareness on civic issues.
Secured executive-level buy-in by presenting persuasive creative strategies to boards and leadership teams.
Projects: Port Muskogee | Partnership Tennessee
art director | TN Dept. of Economic & Community Development | june 2019 - august 2022
MAIN SKILLS: ART DIRECTION • SOCIAL MEDIA • BRAND DEVELOPMENT
Partnered with senior leadership to lead statewide economic development marketing strategy, positioning Tennessee as a global business destination.
Directed design and creative for annual advertising campaigns reaching national and international audiences.
Oversaw creative strategy, branding and execution for the annual Tennessee Governor’s Conference, a premier event for economic development professionals statewide.
Collaborated with the Governor’s Task Force on statewide public health campaigns (#TNStayApart, #FaceIt), leveraging partnerships with the Titans, Predators, and Grizzlies to expand public reach.
Projects: TNECD Anthem 2021 | GOVCON 2019 Brand Identity | GOVCON 2021 Brand Identity
art director | k2forma | november 2017 - JUNE 2019
MAIN SKILLS: UX/UI DESIGN • ART DIRECTION • CREATIVE DIRECTION
Guided creative direction for high-traffic WordPress affiliate marketing sites, blending front-end design with SEO-focused content strategy.
Managed and mentored junior designers and editors, ensuring creative alignment across projects.
Directed client photoshoots and produced print collateral, strengthening brand storytelling and campaign execution.
Graphic Designer | Cheekwood Estate & Gardens | June 2016 - November 2017
MAIN SKILLS: PRINT DESIGN • EXHIBITION DESIGN • ENVIRONMENTAL DESIGN • PHOTOGRAPHY
Designed and implemented marketing materials to support exhibitions, events, and membership growth at a leading cultural institution.
Managed Google AdWords and SEO strategy, optimizing visibility and digital reach.
Produced wayfinding signage and exhibition graphics to enhance visitor experience.
Projects: Cheekwood Print Design Projects | Cheekwood Exhibition & Environmental Graphics
UX Designer | G/O Digital | October 2014 - June 2016
MAIN SKILLS: UX/UI DESIGN • WEB PROTOTYPING • INFORMATION ARCHITECTURE
Worked with project managers and digital strategists to determine high-level project goals.
Created wireframes, user flows and user stories to establish optimal user experience.
Designed web interfaces and graphics, with an emphasis on mobile-first design and scalability.
Presented mockups and prototypes to project managers and clients.
Collaborated with web developers and participated in quality assurance reviews.
Served as the lead designer on the redesign of the G/O Digital corporate website.
Projects: G/O Digital Corporate Website | The Principal Charity Classic | Vial Fotheringham | Temple, Texas CVB
Graphic Designer | Hitcents | January 2012 - October 2014
MAIN SKILLS: UX/UI DESIGN • BRAND DEVELOPMENT • LOGO DESIGN
Worked within a team to design a variety of websites, branding concepts, and print collateral in a B2B setting. Brainstormed initial concepts. Created wireframes and user flows. Designed user interfaces with a focus on mobile-usability. Presented concepts and designs to clients. Worked with project managers to interpret client requests and feedback. Collaborated with web developers. Participated in quality assurance reviews.
Projects: Brick & Basil | Pagoda | The Row
education
Bachelor of Fine Arts | Western Kentucky University | August 2007 - May 2011
Studied art with a concentration in Graphic Design. Areas of study included print design, typography, web design, motion graphics, 3D animation, environmental design, package design and more. Fine art instruction included art history, drawing, illustration, sculpture, painting, ceramics, lithography and serigraphy.
skills
Web / Digital
UX/UI Design
HTML & CSS
Wordpress CMS
SEO Strategy
Google Adwords
Google Analytics
Software
Photoshop CC
Illustrator CC
Indesign CC
After Effects CC
InVision
Design
Branding & Identity Development
Print Design & Production
Video Editing
Photography
Artistic / Creative Direction
Exhibition & Environmental Graphics
One Page Love
Featured on One Page Love for mattandmallory.com
Best In Show | WKU Student Juried Show 2010
Was awarded Best of Show in the Graphic Design category.
Dribbble.com Weekly Replay
Featured in the Dribbble.com Weekly Replay - July 27, 2015