Work Experience
Design & Content Manager
Centennial Park Conservancy | November 2024 - Present
MARKETING • SOCIAL MEDIA • BRAND DEVELOPMENT • ART DIRECTION
Lead design and content strategy for the nonprofit supporting Nashville’s Centennial Park and the Parthenon, strengthening brand identity across all programs, including Nashville Earth Day and Musicians Corner.
Developed multi-channel creative including print, digital, billboards, event signage, and exhibition materials to drive community engagement and donor support.
Increased social media following by 15% in one year through consistent storytelling, design-driven campaigns, and platform-specific strategy.
Senior Art Director
Civitas Agency | August 2022 - August 2023
ART DIRECTION • WEB DESIGN • BRAND DEVELOPMENT • MOTION GRAPHICS
Directed integrated branding and marketing campaigns for governments, nonprofits, and cultural institutions, including the Nashville Chamber of Commerce.
Led creation of award-winning websites and platforms, including GallatinGetsIt.com.
Produced and directed campaign videos and PSAs, guiding production from script to final edit to drive awareness on civic issues.
Secured executive-level buy-in by presenting persuasive creative strategies to boards and leadership teams.
Projects: Port Muskogee | Partnership Tennessee
Art Director
TN Department of Economic & Community Development | June 2019 - August 2022
ART DIRECTION • SOCIAL STRATEGY • BRAND DEVELOPMENT
Partnered with senior leadership to lead statewide economic development marketing strategy, positioning Tennessee as a global business destination.
Directed design and creative for annual advertising campaigns reaching national and international audiences.
Oversaw creative strategy, branding and execution for the annual Tennessee Governor’s Conference, a premier event for economic development professionals statewide.
Collaborated with the Governor’s Task Force on statewide public health campaigns (#TNStayApart, #FaceIt), leveraging partnerships with the Titans, Predators, and Grizzlies to expand public reach.
Projects: TNECD Anthem 2021 | GOVCON 2019 Brand Identity | GOVCON 2021 Brand Identity
Art Director
K2forma | November 2017 - June 2019
ART DIRECTION • CREATIVE DIRECTION • UX/UI DESIGN • TEAM LEADERSHIP
Guided creative direction for high-traffic WordPress affiliate marketing sites, blending front-end design with SEO-focused content strategy to boost site performance.
Managed and mentored junior designers and editors, ensuring creative alignment across projects and improving team output.
Strengthened brand storytelling and campaign execution by directing client photoshoots and producing print collateral.
Lead Graphic Designer
Cheekwood Estate & Gardens | June 2016 - November 2017
PRINT DESIGN • EXHIBITION DESIGN • ENVIRONMENTAL DESIGN • PHOTOGRAPHY
Developed integrated marketing and promotional materials supporting exhibitions, events, membership, education programs, and seasonal initiatives at a leading Nashville cultural institution.
Collaborated with museum and exhibition staff to design and install interpretive graphics, large-scale wall vinyls, and other environmental communications that enhanced the visitor experience.
Managed Google AdWords and SEO initiatives to increase online visibility and drive awareness of exhibitions, programs, and events.
Partnered with the Education Department through monthly strategy meetings to develop outreach initiatives and marketing efforts aimed at increasing participation in educational programs and summer camps.
Photographed public programs and events, creating visual content for marketing, social media, and institutional communications.
Developed and implemented on-site wayfinding and visitor signage, improving navigation and creating a more cohesive experience across the campus.
Projects: Cheekwood Print Design Projects | Cheekwood Exhibition & Environmental Graphics
UX Designer
G/O Digital | October 2014 - June 2016
UX/UI DESIGN • WEB PROTOTYPING • INFORMATION ARCHITECTURE • GRAPHIC DESIGN
Served as lead web designer, partnering with project managers, digital strategists, and developers to translate business goals into effective digital experiences.
Led UX and visual design from initial discovery through final production, developing wireframes, user flows, prototypes, interfaces, and responsive graphics with a mobile-first approach.
Presented design concepts and prototypes to clients and internal stakeholders, incorporating feedback while maintaining strategic and visual consistency.
Collaborated closely with developers throughout production and quality assurance to ensure designs were functional, accessible, scalable, and aligned with project goals.
Led the redesign of the G/O Digital corporate website, improving usability, strengthening brand consistency, and creating a more cohesive digital experience.
Projects: G/O Digital Corporate Website | The Principal Charity Classic | Vial Fotheringham | Temple, Texas CVB
Graphic Designer | Hitcents | January 2012 - October 2014
UX/UI DESIGN • BRAND DEVELOPMENT • B2B MARKETING
Worked within a team to design a variety of websites, branding concepts, and print collateral in a B2B setting. Brainstormed initial concepts. Created wireframes and user flows. Designed user interfaces with a focus on mobile-usability. Presented concepts and designs to clients. Worked with project managers to interpret client requests and feedback. Collaborated with web developers. Participated in quality assurance reviews.
Projects: Brick & Basil | Pagoda | The Row
Education
Bachelor of Fine Arts
Western Kentucky University | August 2007 - May 2011
Studied art with a concentration in Graphic Design. Areas of study included print design, typography, web design, motion graphics, 3D animation, environmental design, package design and more. Fine art instruction included art history, drawing, illustration, sculpture, painting, ceramics, lithography and serigraphy.