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These logo concepts were created to serve as the identity for a proposed public space in downtown Bowling Green, KY. The public space in question was a pedestrian street along the ground floor of a new commercial building with retail space for shops, restaurants and other entertainment.
I proposed the name "The Row", opting for simplicity. People often shorten the names of public places when referencing them in casual conversation, so I removed this step by choosing something short and simple.
Each concept references the facade of the new commercial building that lined the row. My initial concepts proved to be too busy and did not align with casual nature of the space. It seemed too formal for the public space, which is geared towards family-friendly entertainment.
The final concept I chose to present feels balanced and cohesive, with a single line weight, and matches the simplicity of the name.